Considerando la mia passione per la neve e lo snowboarding, che purtroppo in terra spagnola ho poche possibilità di praticare, non ho potuto far altro che restare affascinata da questo bellissimo video girato nelle Rhone-Alpes, nel sud-est della Francia, dal fotógrafo di moda e film-maker Jacob Sutton. Protagonista del filmato è lo snowboarder William Hughes, il quale indossava una special tuta fatta di leds bianchi.

Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”